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Luisa Ehrich

Luisa
is a documentary and experimental filmmaker with
an interest in how different types of media proliferate
in our culture. She has worked as a freelance editor in
independent film (Enlighten Up!)
and as a documentary
filmmaker for various non-profit organizations in the
Boston area.

Luisa earned her MA in Visual Media Arts from Emerson College,
where she focused on documentary and experimental filmmaking.
Prior to that, she worked in the publishing industry with New
York Magazine and Random House, Inc
. She holds a BA in English
Literature and Creative Writing
from Bennington College.

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Good old storyboard

Good old storyboard

I spent some of the weekend drawing a storyboard in preparation to shoot our first FANSO music video Continue reading…

The Making of: Fantastic Soup’s 30-second Spot (Art Direction)

The Making of: Fantastic Soup's 30-second Spot (Art Direction)
When we formed Fantastic Soup in late 2009, we decided to start making fun little spots to promote ourselves. The first of these was based on a script written by Max, wherein a can of Fantastic Soup sitting among a shelf of boring soup cans beckons to a shopper in a grocery store.

Max’s script essentially called for a grocery store and a can of Fantastic Soup which
stutters and shakes
on the shelf among all the other, less fantastic soup cans.

With the help of our very resourceful friend Daniel, we quickly ended up with access to a local grocery store and started scouting.

The Before Photo

Continue reading…

Fanso Avatars

Fanso Avatars

T-shirt Prototype

T-shirt Prototype

Hello world

Hello world